The ad auction How our ad auction works and how your inputs during ad setup influence ad … See more

Every time there's a chance to show your ad to someone in your audience across Meta platforms like Facebook, Instagram and Messenger, it enters an ad auction to determine … See more

Unlike traditional auctions that pick a winner based on the highest bid, Meta’s auction system looks at a number of factors equally to determine which ad is displayed. Ads that pe… See more

Choose the ad objective that best supports your business goal. Our auction system will look for people in your audience who are more likely to take action related to your ad objective.… See more

When your ad enters an auction, it is served up against other ads trying to reach the same audience. You can give your ad a competitive edge by setting a sufficient budget to b… See more