Earned media (or free media) is content relating to a person or organization which is published by a third party without any form of payment to the publisher.

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness.

Earned media, or earned content, is any material written about you or your business that you haven't paid for or created yourself.

Earned media refers to publicity or exposure gained through non-paid means, such as word of mouth, social media sharing, news coverage, or online mentions. It is essentially the attention and recognition a company, brand, or individual receives through the efforts of others, rather than through direct advertising or promotional activities.

While many organizations pay media companies to write or talk about them, earned media is when media outlets discuss an organization because it's done something noteworthy. Earned media appears on a wide range of platforms, including online, print, and broadcast media, and can include personal interactions.