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  1. Wikipedia
    https://en.wikipedia.org › wiki › Cheeka_(dog)

    Cheeka (dog) - Wikipedia

    • Cheeka is a pug who appeared in the "You & I" advertising campaign of Hutchison Essar's cellular service in India, along with the child actor Jayaram. The dog follows the boy to unlikely locations, prompting the tagline, "Wherever you go, our network follows." The duo first appeared on TV, billboards, newspapers and bus shelters in 2003. The camp… See more

    Conception

    Several telecommunications companies were competing for a share of the rapidly growing … See more

    Reception

    The campaign was well received in India. "To me the magic of this campaign is its simplicity", says Piyush Pandey, National Creative Director of O&M. "It impacts your emotional retina in such a way that you enjoy it whil… See more

    Legacy

    The ad campaign increased the popularity of pugs in India, and the sale of pugs doubled rapidly, with prices going from roughly ₹10,000 to ₹60,000. A few other ads also appeared in the following months, inspired by … See more

    Cheeka the Pug - National Purebred Dog Day®
    The pair first appeared on TV, billboards, newspapers and bus shelters in 2003 and became instant celebrities all over India. “Cheeka,” who is from the United Kingdom and is owned by Vishal and L…
    National Purebred Dog Day® · https://nationalp…
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    Table of Contents
    Conception
    Reception
    Legacy
    See also
     
  1. storyboard18.com
    https://www.storyboard18.com › brand-marketing › bow...

    Bow, Wow: How Cheeka the pug made Hutch a household name

  2. ThePrint
    https://theprint.in › feature › when-hutch-sold-the...

    When Hutch sold the idea of a loyal network but instead triggered …

  3. National Purebred Dog Day®
    https://nationalpurebreddogday.com › ch…

    Cheeka the Pug - National Purebred Dog Day®

    Feb 6, 2017 · The pair first appeared on TV, billboards, newspapers and bus shelters in 2003 and became instant celebrities all over India. “Cheeka,” who is from the United Kingdom and is owned by Vishal and Lisa Bandekar of Goa, …

  4. CNBCTV18
    https://www.cnbctv18.com

    Storyboard18 | Throwback: A boy, a dog and Hutch - CNBC TV18

  5. Social Samosa
    https://www.socialsamosa.com › vodafo…

    Vodafone Pug: Then, now, and forever - SocialSamosa

    Jan 14, 2018 · In 2003, Cheeka, the pug first appeared in "You & I" advertising campaign of Hutchinson Essar's cellular service in India. The ad showed the dog following the boy in unlikely locations, prompting the tagline, "Wherever you …

  6. MoneyControl
    https://www.moneycontrol.com › new…

    Storyboard18 | Throwback: A boy, a pug and Hutch

    Jun 18, 2022 · In fact, there was a rise in the popularity of pugs, in India, many more people taking pugs home. Cheeka remained in the brand advertising for some time even after Vodafone acquired Hutch.

  7. storyboard18.com
    https://www.storyboard18.com › quantu…

    Throwback: A boy, a pug and Hutch - Storyboard18

    Jun 18, 2022 · The boy was played by eight year old Jayaram and the dog who scampered behind him was Cheeka. Cheeka was really the third choice after the first choice (a fox terrier) and second choice (another pug) refused to budge! …

  8. The Economic Times
    https://economictimes.indiatimes.com › consumer...

    Why everyone turned their TVs on to watch this pug - The …

  9. India Today
    https://www.indiatoday.in › magazine › leisure › story

    A Dog's Life - India Today

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