Tottenham announced they had “remastered” their brand identity. For anyone left confused by that phrase, don’t worry, you ...

Time marches on, as do logos for professional sports teams. Today’s trend usually turns into tomorrow’s afterthought. That doesn’t mean we think some spectacular old logos shouldn’t get another run as ...

Lululemon and Fanatics are selling a new line of premium National Hockey League (NHL) fan apparel. The new apparel line features 11 NHL teams for the 2024-25 season, before expanding to a full 32 ...

The event was attended by a diverse group of dignitaries, including government officials, business leaders, and sports enthusiasts. Vice Minister of Sports Hon Sam Basil Jr. and Opposition Leader ...

The rising popularity of activewear in day-to-day life has blurred the lines of activewear and fashion, spawning a new category of apparel, called 'athleisure'. Activewear itself, however ...

In September the reigning NBA Finals MVP launched his own apparel brand ... created by Entrepreneur and Sports Illustrated, where we pair entrepreneurial athletes with business leaders to discuss ...

KIA SAID SHE DIDN’T SET OUT TO MAKE SPORTS CLOTHING, BUT REALIZED THERE WAS A HOLE IN THE MARKET. THE STEELERS FANS WERE LIKE, YOU HAVE TO MAKE STEELER WEAR. WHERE’S YOUR STEELERS WEAR?

The shirts featured four different logo conditions: no logo, a small logo, a medium logo, and a large logo. The logos were digitally manipulated so that only the size varied, while the shirt design ...

Willis today announced a five-year partnership between Nike and BSN Sports to serve as the exclusive apparel and equipment supplier for Dragon Athletics. Co-branded HCC and Nike apparel will now ...

Apparel Redefined, a Crestwood company that does silk screening and embroidery of customized athletic apparel, will move its headquarters to Homewood and build a new production facility, according ...

Muskan Mehta, a 21-year-old software developer, was in a familiar conundrum: having nothing to wear for an event. Having been invited to dinner with a friend’s family that night, she needed some ...