Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
Tropicana’s bottle redesign has customers questioning if the juice is really worth the squeeze
Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck ...
Tropicana fans are ditching the brand after a orange juice bottle redesign
Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a ...
Tropicana redesigned its iconic orange juice bottles — and customers aren’t happy
A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.Tropicana has dropped its ...
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Citrus Savior? A promising breakthrough tolerant to citrus greening could revive industry
See also: Student behavior now the leading cause of teacher burnout “We are seeing great tolerance for the plant, incredible yield, and a juice quality that also goes for, hits the industry standard," ...
Scientist shares fruit juice he drinks daily to improve digestion and metabolism
According to a gut health scientist who enjoys fruit juice daily, there are a range of health benefits associated with ...
Tropicana fans are ditching the brand after a bottle redesign
Tropicana customers are in revolt over an orange juice bottle redesign. Again.