Sainsbury's launches its Christmas ad featuring the BFG. Head of campaigns, Emma Bisley, discusses how it will resonate with shoppers this year.

In an imaginative blend of fiction and reality, Sainsbury’s has released its much-anticipated Christmas advert for 2024, ...

Exciting news for Harry Potter fans! HBO’s upcoming reboot of the beloved series may have found its Dumbledore. Oscar-winning ...

Roald Dahl’s The BFG sets out to make Christmas “a bit more fizwhizzy” with the help of a Sainsbury’s assistant. NG: Sainsbury’s have gone unashamedly big in every way this Christmas. A huge 1.45 mini ...

Fans of the BFG, Matilda and Charlie Bucket who are looking to ‘dahl’ up the magic this Christmas should head to the Roald ...

Inspired by Roald Dahl’s iconic ‘BFG’, the lovable character featured in the supermarket’s Christmas advert this year and the ...

A SUPEMARKET’S festive advert was filmed in a number of Cumbrian locations as eagle-eyed viewers spot a well-known beach and two local landmarks.

as well as voicing several cartoon characters including Mr. Toad in The Wind in the Willows, the BFG in the 1989 film, and the title characters of Danger Mouse and Count Duckula. However ...

I’ll be honest here, I was tempted to leave it another week to catch a few more stragglers but, given the apparent desire for festive cheer this year, let’s bring it forward and put the year’s most ...

Roald Dahl’s beloved children’s book character can be seen dashing along ... into the nostalgia and heartwarming spirit that the BFG embodies and we hope that this advert captures the ...

We open on a storybook farm experiencing the kind of white Christmas that has only been seen four times since the Sixties, or ...

With the message that Sainsbury's is going big on food this Christmas, it follows the BFG and Sainsbury’s worker Sophie, who ...