A major change to a brand’s packaging has customers asking if the juice is worth the squeeze. Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and ...

Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck and crown-like cap with a more traditional-looking plastic bottle, reducing the size from 52 ounces to 46 ounces.

The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the rebrand rolled out over the summer, with sales dropping a whopping 10.9% in August, and plummeting 19% by October, according to market research firm Circana as reported by CNN.

Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.

The juice brand recently traded its longtime carafe style and crown cap to a more standard bottle shape Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap,