UPDATE (07/25): Ahead of tomorrow's opening ceremony for the Paris Olympics, James has been spotted wearing a patriotic ...

Explore Lakers Star LeBron James' Nike deal and other endorsements contributing to his $1 billion net worth and legacy.

Nike and LeBron dropped some subtile hints during their unveiling of the Nike LeBron 22. Check our Sneakers news for more ...

With less than a month before the release of the next edition of his signature shoe line, Los Angeles Lakers star LeBron ...

MANILA, Philippines -- Entering his 22nd year in the NBA, LeBron James will be ... to Hollywood,” Nike said. “LeBron’s personal style is evident throughout the shoe, from bold, disruptive ...

LA Lakers rookie guard Bronny James unveiled two exclusive ... Bronny debuted two unreleased Nike LeBron NXXT Gen PEs, variations of his father's shoe model originally released earlier this ...

I am just happy to be part of the Nike family,” LeBron James said, reflecting on his two-decade-long partnership with the ...

Throughout last season, James wore the Nike LeBron 21 in a multitude of colorways. Some of the designs even drew inspiration from Deion Sanders' retro shoes, the Nike Air DT Max '96. Once again ...

The King’ has officially been dethroned. On the same day LeBron James and eldest son Bronny made history by becoming the ...