From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a brand more real. The new Paramount logo is the fleece vest of entertainment ...
Washington College has done away with its old logo, based on George Washington’s original signature, because it’s too ...
The Chicago Red Stars of the National Women's Soccer League will have a new name in 2025 -- the Chicago Stars Football Club.