The advert captures a whimsical narrative where the BFG dreams of replacing his usual fare with more appetising choices. The ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life supermarket worker, "Sophie".

Enter the Big Friendly Giant or BFG, an animated imagining of Roald Dahl’s overlarge purveyor of nice dreams. Resigned to another Christmas of disgusting snozzcumbers (the BFG having canonically ...

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by ...

Enter the Big Friendly Giant or BFG, an animated imagining of Roald Dahl’s overlarge purveyor of nice dreams. Resigned to ...

The camera zooms in on a 24-foot-tall giant with enormous ears, only to discover that it is in fact the BFG, surrounded by magical clutter in his secret cave lined with row upon row of dream jars.

After their adventure concludes, the duo return to the BFG's dream cave, where he meticulously arranges the bounty they've gathered. With a touch of magic, he transforms the raw ingredients into ...

At the beginning of the advert, the BFG is in his secret cave surrounded by rows of dream jam jars. At his table is a knobbly, black-and-white striped snozzcumber, which readers will remember from ...

Once their escapades are over, the pair are back in the BFG's dream cave where he's laying down all the food they collected on their journey. As he magically transforms the ingredients into meals ...