The Pac-12 formally announced that it has chosen Octagon as its agency of record to advise the conference on its media rights ...

The PGA Tour’s policy board approved sweeping changes to the circuit’s eligibility criteria, field sizes and the total number ...

The creation of NLL+ hopes to capitalize on an inflection point for box lacrosse – a format played indoors with six aside. In ...

Drip, a U.K. water brand, is the UFC’s newest sponsor under a three-year (plus options) global deal that gets Drip branding ...

Grocery giant The Kroger Co. today is announcing it will move its NASCAR sponsorship to RFK Racing starting in 2025, when the ...

With F1 Las Vegas GP tickets prices lower this year to “drive more sales following a dip in demand,” it will be “hard to live ...

Senators owner Michael Andlauer and NHL Commissioner Gary Bettman today are scheduled to meet with Ottawa Mayor Mark ...

The Snow League, the upcoming snowsports competition series launched by Shaun White, has landed a multiyear media rights ...

NFL owners on Tuesday will discuss possible new rules for Tom Brady following his interview with Patrick Mahomes that may ...

Gains in broadcast TV viewership in October were helped by a 10% bump for overall sports viewership, per new data from the ...

The Jackie Robinson Estate is expanding its global licensing partnership with IMG while attempting to bring the legendary ...

Michele Kang, one of the most powerful women in sports, has made a whopping $30M donation to U.S. Soccer for some of its ...