We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

It’s easy to assume the highlight of Derby Day is being trackside at Flemington Racecourse, but for the most elite attendees, the best part of the prestigious event happens after dark.

Día de Muertos is a cherished Mexican holiday that celebrates and honors loved ones who have passed. This year, Tequila Don Julio, Mexico's original luxury tequila, invites the world to experience the ...

An incident report says the man got away with 10 cases of Don Julio tequila. Each bottle is valued at around $50. After snatching the booze, one suspect got back into what police said was a ...

Following the ceremony, the NBA legend toasted with Tequila Don Julio 1942 at a private celebration, surrounded by friends and family, marking another milestone in his illustrious career.

For years, tequila carried a reputation for harshness--a drink downed quickly at the club, often leading to regrettable hangovers the next morning. This, however, was the story of mainstream tequila.

The Derby Day after party was on in earnest for Melbourne’s social set who flocked to the city on Saturday night.

Brought to you by Don Julio Tequila. Over 18s only. Please drink responsibly. If you’re looking for a way to celebrate the ...

For cocktails, less can definitely be more. This zesty and smoky recipe goes light on steps and technique, letting fresh and ...

Día de los Muertos is observed by people of Mexican heritage to honor and remember their deceased loved ones through celebration.

Celebrate Día de los Muertos: Join Don Julio for an unforgettable tequila tasting session Uniting readers of every age to celebrate the written and spoken word with talks, readings, discussions and ...

I am beyond grateful to Tequila Don Julio for allowing me to contribute to the creative vision of these Ofrendas and share the beauty of our Día de Muertos traditions with the world." ...