If you’re drawn to the darkness but move through life with a relatively playful, airy approach, there’s a style that’s perfect for you: the whimsigoth aesthetic. A portmanteau of “whimsical” and ...

Check out 10 must-follow BookTok Creators, who bring the best recommendations, from fantasy and romance to literary fiction.

“BookTok” refers to the hashtag influencers use on the video-sharing app TikTok to accompany videos promoting book reviews, memes or recommendations. Within the app, certain aesthetics romanticize the ...

A widely used term, BookTok and Bookstagram emerged as readers around the world started to create shortform videos and posts for book recommendations, reviews and interpretations, often adding an ...

After losing ground to its rivals, Amazon is finally fighting back. Panos Panay argues the timing is just right.

The office siren trend draws from the ‘90s and early aughts examples of women’s office attire in films and TV shows, with the most iconic example being Gisele Bündchen’s character Serena in The Devil ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

Born in the ’80s at the beginning of Seattle’s rock-music renaissance, the grunge aesthetic didn’t truly blossom until the early ’90s. But before it became a full-fledged fashion phenomena ...

While behavior varies, the aesthetic of the most divorced man remains remarkably consistent, and that is tight, sometimes shiny, clothes and a starter pack of flashy accessories. The derision this ...

Perfect for blocking out those harsh rays – while also adding a cool element to our aesthetic – a pair of sunnies are an absolute summer must-have. But there are a select few sunglasses brands ...

Moving beyond the austere modernism of the 1920s and 1930s, mid-century modern design embraced a more human aesthetic while remaining aggressively forward-looking. The adulation of the machine was ...