The new movie will come from Fast & Furious and Sonic the Hedgehog producers Neal H. Moritz and Toby Ascher. Meanwhile the TV series, developed by Cake Entertainment, will have “contemporary appeal” based on the themes of “friendship, teamwork and the power of color and optimism to overcome darkness and negativity," according to Variety .

Rainbow Brite returns as Crayola Studios and Hallmark develop a new TV series and feature film inspired by the 1980s children's franchise.

Neal H. Moritz and Toby Ascher at Original Film are developing a theatrical Rainbow Brite project, while children and family entertainment company Cake has boarded a small-screen series.

Crayola Studios and Hallmark are celebrating Rainbow Brite’s 40th anniversary by relaunching the pop culture icon with a new feature film and TV series. Producers Neal H. Moritz and Toby Ascher, who have worked on movies including Fast & Furious and the Sonic the Hedgehog movies,

To mark Rainbow Brite’s 40th anniversary year, Crayola Studios and Hallmark have announced a reimagining of Hallmark’s iconic pop culture franchise that wil

Who can forget Rainbow Brite? The adorably colorful character, originally named Wisp, who brought color and joy to even the darkest of places? If you've found yourself in need of some nostalgia these days,

Rainbow Brite is returning soon! Crayola Studios and Hallmark are joining forces to revive the iconic IP for it’s 40th anniversary! Crayola Studios will handle the merchandise and licensing. Neal H. Moritz and Toby Ascher,