Tropicana orange juice fans revolt against smaller bottles

Tropicana’s bottle redesign has customers questioning if the juice is really worth the squeeze
Customers are frustrated as Tropicana orange juice has replaced its iconic clear, circular plastic bottle with a thin neck and crown-like cap with a more traditional-looking plastic bottle, reducing the size from 52 ounces to 46 ounces.
Tropicana fans are ditching the brand after a orange juice bottle redesign
Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.
Tropicana orange juice fans revolt against smaller bottles as shrinkflation spreads
The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the rebrand rolled out over the summer, with sales dropping a whopping 10.9% in August, and plummeting 19% by October, according to market research firm Circana as reported by CNN.
Tropicana Responds to Backlash Over Bottle Redesign: 'These Types of Changes Can Take Time'
Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand. Earlier this year, Tropicana introduced a shape that was intended to be more user-friendly and environmentally conscious, but the change has garnered mixed reactions.
Tropicana redesigned its classic bottle. Customers revolted
Tropicana customers are in revolt over an orange juice bottle redesign. Again.
Tropicana fans are ditching the brand after a bottle redesign
Tropicana customers are in revolt over an orange juice bottle redesign. Again.
Tropicana reignited a 15-year feud with customers over its packaging design, slimming down bottles
The orange juice giant lost 20% of sales in less than two months in 2009 after a wildly unpopular brand redesign.
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Tropicana redesigned its iconic orange juice bottles — and customers aren’t happy
Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, ...