Tropicana orange juice fans revolt against smaller bottles

Tropicana fans are ditching the brand after a orange juice bottle redesign
Cancel anytime. Tropicana's old carafe bottle design is pictured here. NEW YORK — Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped ...
Tropicana redesigned its iconic orange juice bottles — and customers aren’t happy
A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles,
Tropicana orange juice fans revolt against smaller bottles as shrinkflation spreads
The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the rebrand rolled out over the summer, with sales dropping a whopping 10.9% in August, and plummeting 19% by October, according to market research firm Circana as reported by CNN.
Tropicana Responds to Backlash Over Bottle Redesign: 'These Types of Changes Can Take Time'
Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap, introduced in 2011, has since become synonymous with the juice brand. Earlier this year, Tropicana introduced a shape that was intended to be more user-friendly and environmentally conscious, but the change has garnered mixed reactions.
Tropicana redesigned its classic bottle. Customers revolted
Tropicana customers are in revolt over an orange juice bottle redesign. Again.
Tropicana fans are ditching the brand after a bottle redesign
Tropicana customers are in revolt over an orange juice bottle redesign. Again.
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