A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles,

The consumer is always at the center of our decision-making,’ Tropicana said in a statement on its website. ‘Because of that, we redesigned our bottles to directly address their concerns around ease of opening,

The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the rebrand rolled out over the summer, with sales dropping a whopping 10.9% in August, and plummeting 19% by October, according to market research firm Circana as reported by CNN.

NEW YORK — Tropicana customers are in revolt over an orange juice bottle redesign. Again. Tropicana recently ditched its distinct orange juice in clear, plastic circular-shaped bottles with a thinning neck and a crown-like bottle cap, known as a carafe.

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

The juice brand recently traded its longtime carafe style and crown cap to a more standard bottle shape Tropicana has responded to the backlash following its bottle redesign. The clear carafe design and crown cap,