A major change to a brand’s packaging has customers asking if the juice is worth the squeeze.Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles,

The other thing customers aren’t buying is Tropicana Orange Juice. Bottles have been sitting on supermarket shelves since the rebrand rolled out over the summer, with sales dropping a whopping 10.9% in August, and plummeting 19% by October, according to market research firm Circana as reported by CNN.

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

Tropicana customers are in revolt over an orange juice bottle redesign. Again.