Coca-Cola and Nike have some of the most recognizable logos in the world. Their designs have become cultural icons, ...

Rafael Nadal was honored by sponsor Nike on his farewell day. The athletic apparel and footwear company displayed his image ...

Kaylene Big Knife, a University of Montana alumna from the Chippewa Cree Tribe, has created the Native Griz logo for UM's ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.