Considering the TV is now $801 less than its launch price (and $400 off its recently available price) for Black Friday, it's a true bargain and arguably the OLED to buy for those who cannot stretch to the step-up $1300 C3 model or this year's $997 B4 model.

Many of the best OLED TVs you can buy are at their lowest price ever. Most of these sets are new for 2024, but there are a couple of diamonds in the rough from last year that I highly recommend. Bear in mind that prices and stock can change on a moment-to-moment basis.