If you've ever asked yourself "what the f**k is Summer Beer?" then this case study is for you. This is the story of the greatest Canadian Club (CC) campaign in history. One where CC did the most ...

A slab of RTDs had cost roughly the same as a slab of beer, but not anymore. Not... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best ...

Canadian Club is a brand of whisky from Canada. Popularly known as C.C., Canadian Club began production in 1858. It was created by Gooderham and Worts based in Toronto.