Enter the Big Friendly Giant or BFG, an animated imagining of Roald Dahl’s overlarge purveyor of nice dreams. Resigned to another Christmas of disgusting snozzcumbers (the BFG having canonically ...

The advert captures a whimsical narrative where the BFG dreams of replacing his usual fare with more appetising choices. The ...

Sainsbury's has debuted its Christmas advert for 2024, starring beloved Roald Dahl character the BFG alongside its real-life supermarket worker, "Sophie".

Supermarket giant Sainsbury's has finally released their Christmas TV advert for 2024, and it features two old friends who ...

An iconic Roald Dahl character takes centre stage in the first supermarket Christmas advert of the year, released by ...