However, the company formulated a turnaround plan that might have just gotten Under Armour back into customers' good graces. Women's apparel displayed at the Under Armour Flagship store.

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Integrated armour can also move out of place in a crash, shifting away from the point it’s meant to protect, if the fit of the garment isn’t quite right. Back and chest armour are often ...

Under Armour shares rallied after the troubled athleticwear's gambit to bring back founder Kevin Plank appeared to pay off with rapid growth in quarterly earnings and a boost to its fiscal year ...

The return of Armour-Davis and nickel cornerback Arthur ... the Ravens opened the 21-day practice window for second-year running back Keaton Mitchell on Wednesday. Mitchell impressed in his ...

who added that Under Armour still has an “extensive amount of work” to do in order to rebuild brand equity. Part of that journey involves cozying back up to its wholesale partners, with Plank ...