However, the company formulated a turnaround plan that might have just gotten Under Armour back into customers' good graces. Women's apparel displayed at the Under Armour Flagship store.

I don’t believe the consumer’s mad at us, we just have to give them a reason to want to engage with us again,” CEO Kevin ...

Integrated armour can also move out of place in a crash, shifting away from the point it’s meant to protect, if the fit of the garment isn’t quite right. Back and chest armour are often ...

The company has been manufacturing life-saving armour for the conflict for more ... "And that specific plate that has our label on the back, it has the batch number and serial number - we'll ...

Under Armour shares rallied after the troubled athleticwear's gambit to bring back founder Kevin Plank appeared to pay off with rapid growth in quarterly earnings and a boost to its fiscal year ...

The brand's Recover collection includes sleepwear, sportswear, and even outerwear that's designed to help you bounce back faster. How Under Armour Recover works UA Recover incorporates bioceramic ...

who added that Under Armour still has an “extensive amount of work” to do in order to rebuild brand equity. Part of that journey involves cozying back up to its wholesale partners, with Plank ...