Without putting a single cellphone onstage, or altering the original libretto, Mr. Lloyd has transformed this period Hollywood satire, based on the Billy Wilder movie, into a pointed critique of contemporary culture,

When Nicole Scherzinger entered her dressing room at the St. James Theatre on Sunday afternoon, accompanied by an entourage befitting a Pussycat Doll-turned Broadway diva, a bouquet of roses awaited her.

Wreathed in swirling stage smoke, edging towards the audience in a black slip, arms outstretched as if wanting, defying, daring, threatening and inviting us all at once, Nicole Scherzinger as Norma Desmond isn’t kidding.

For despite many fascinating interventions by the director Jamie Lloyd and his technical team, and the fact that it is based on one of the greatest of movies, the musical remains too silly for words. In that sense, and others, Norma would have loved it.

Director Jamie Lloyd’s new Broadway production of Andrew Lloyd Webber’s Sunset Blvd. starring Olivier Award winner and Grammy Award nominee Nicole Scherzinger as ‘Norma Desmond' opened tonight Sunday,

At the St. James Theatre, Norma Desmond has morphed from deranged diva to sexy beast, from an object of creepy pity warbling emotional ballads of regret to an eroticized star at her sexual peak

There’s no more gilded cage for Norma in director Jamie Lloyd’s red-hot, straight-from-London revival of Andrew Lloyd Webber’s noir 1993 musical.

All that madness in Gloria Swanson’s eyes at the end of Billy Wilder’s 1950 masterpiece Sunset Boulevard is amplified to breathtaking lengths in Jamie Lloyd’s commanding and gorgeous renovation of Andrew Lloyd Webber's 1993 musical Sunset Blvd.