D with additional potential asset sales. After announcing earlier Thursday the multi-billion-dollar sale of sports assets to corporate sibling TKO, Ari Emanuel’s Endeavor said it is reviewing and might sell IMG tennis assets and the Frieze Art Fair.

"In addition to complementing TKO’s existing core UFC and WWE businesses," the stock deal expands its footprint "in the fast-growing premium sports market."

All-stock deal is expected to close in first half of 2025 and will see Endeavor increase TKO ownership to 59%.

TKO Group, the sports entertainment company that houses WWE and UFC, is buying Professional Bull Riders, On Location, and IMG from Endeavor Group in an all-stock deal valued at $3.25 billion.

Endeavor Group Holdings is sending three business lines—events arm On Location, media rights division IMG and the Professional Bull Riders circuit—to subsidiary TKO Group Holdings in a $3.25 billion deal.

TKO Group Holdings, Inc., a sports and entertainment company created by Endeavor, announced it has agreed to acquire the sports brands Professional Bull Riders (“PBR”), On Location, and IMG in an

The parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a deal valued at $3.25 billion.

Ari Emanuel’s Endeavor is transferring several sports assets — including the Professional Bull Riders — to TKO Group, the holding company of WWE and UFC. TKO announced it has reached a definitive agreement with Endeavor Group (which owns a majority stake in TKO) to acquire PBR,

Parent company of WWE and UFC is buying Professional Bull Riders, On Location, and IMG in a $3.25 billion deal. For more than a century, Times Union photographers have been documenting the Capital Region’s fascinating people,

TKO Group Holdings, the sports giant that owns UFC and WWE, will acquire Professional Bull Riders, experience creator On Location and content company IMG from Endeavor in an all-equity transaction for $3.