As Prime Day kicks into high gear, one deal is capturing the attention of fashion-forward shoppers: the Beats Studio Pro headphones which has been designed in collaboration with style icon Kim Kardashian have seen their price plummet to an astonishing $189 down from the original $349.

As of Oct. 8, get the Kim Kardashian x Beats Studio Pro headphones for just $189.99 at Amazon with this October Prime Day deal.

I don't know about you, but when I heard Kim Kardashian was collaborating with Beats on some new headphones, I was super intrigued. I mean, she clearly knows a thing or two about style and quality tech.